The real competition for agencies: BuzzFeed and Vice

What it does

Laundry Service CEO Jason Stein joins the Digiday Podcast to discuss why the lines between media and advertising have been erased.

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others Agencies usually have discrete roles in the media world. They create ads or buy them, rarely both. But they always rely on media companies to distribute their messages. Maybe that’s not how it should work. Jason Stein, CEO of 130-person social content agency Laundry Service, believes agencies are squarely competing with publishers, which are at heart brand-content engines. Laundry Service, which was recently acquired by Wasserman Media Group, has launched a new unit called Cycle, which is a media distribution network of 1,000 social media influencers and 1,700 athletes. “BuzzFeed and Vice…from digiday.com

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