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Life & fun · August 26, 2014

Traction (Book)

A Startup Guide to Getting Customers

Traction (Book) launched on August 26, 2014 with 318 votes, #13 of 2,208 launches that month and more than 99% of that year's launches. The site was still online in September 2026, 12 years on.

In plain words

Traction is a startup guide by Gabriel Weinberg and Justin Mares that provides methods for achieving customer growth. The book is aimed at entrepreneurs and startup founders seeking practical strategies to acquire and retain customers. It presents frameworks and real-world examples for businesses at various stages of development, focusing on actionable approaches rather than theoretical concepts.

written from the facts on this page · September 2026

From the sources

Amazon.com: Traction: How Any Startup Can Achieve Explosive Customer Growth: 9781591848363: Weinberg, Gabriel, Mares, Justin: Books

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