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Growth · June 4, 2020

Traction: Startup Marketing Guide

Free guide on how to achieve traction and startup growth 🔥

Traction: Startup Marketing Guide launched on June 4, 2020 with 8 votes, #1,142 of 4,317 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 6 years on.

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What it does

This is the summary of Traction: How any startup can achieve explosive customer growth! It's the full guide that I needed for startup marketing. I hope you find it useful! 🔥

Traction Book Summary by Gabriel Weinberg and Justin Mares | Sipreads Learn how to achieve explosive customer growth.

Traction is a sign that your startup is taking off. If you charge, it means customers are buying. If your product is free, it means your user base is growing. If you have traction, all your technical, market, and team risks become easier to handle. It becomes easier to fund-raise, hire, do press, partnerships, and acquisitions. Almost every failed startup has a product. What failed startups don’t have is enough customers. You should spend your time in parallel , both constructing your product and testing traction channels. This is what we call the 50 percent rule : spend 50 percent of your time on product and 50% on traction. This rule seems simple but it’s hard to follow because the pull…from sipreads.com

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