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AI · September 24, 2020

Turing

The Future of CPG Formulation

Turing launched on September 24, 2020 with 8 votes, #1,142 of 3,898 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 6 years on.

What it does

Turing is the R&D digital transformation platform that top global CPGs trust. Evaluate and optimize R&D outcomes, faster than ever 1. Unify Your Knowledge 2. Simulate Product Outcomes 3. Optimize Product In Minutes 4. Know, What You Don’t Know

Domain-trained AI that turns a fuzzy idea into a market-winning product. Find hidden cost savings and cut time to market from quarters to months.

AI that sharpens every innovation bet, helps R&D execute and deliver winning formulation faster, and funds the launch from margin you couldn’t see. Hit the launch window without giving up the claim, the taste, or the margin. Reformulate for the new regulation without pausing the innovation pipeline. That’s the Innovation-led Growth Operating System — purpose-built and domain-trained for consumer products. For decades, scale won — build the brand, ship it everywhere, drive out cost. That equation is breaking. Companies are being attacked from both ends: private label on value and disruptor brands on function - all while managing regulatory and supply chain risks. Those upstarts now take 35%…from turingsaas.com

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