Umami – a self-hosted alternative to Google Analytics
Understand traffic, campaigns, behavior, conversions, and revenue in one privacy-first, open-source analytics platform. Self-host or use Umami Cloud.
Umami – a self-hosted alternative to Google Analytics launched on August 17, 2020 with 10 votes, #991 of 3,833 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 6 years on.
In plain words
Umami is a self-hosted analytics platform designed as an alternative to Google Analytics. It allows users to track website metrics and visitor behavior while maintaining control over their data by hosting it themselves rather than relying on cloud-based services. The tool is aimed at developers and website owners who prefer privacy-focused analytics solutions. Umami provides core analytics functionality with the flexibility of self-hosting infrastructure.
written from the facts on this page · September 2026
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