USA TODAY Tech - The future of messaging apps

What it does

SAN FRANCISCO — Picture this: You're texting with your friends as you're leaving work when you remember you completely forgot to organize dinner. So, without leaving your messaging conversation, you find a pizza delivery place, order an Uber home and check your bank's account balance. That convenient future is right around the corner — in fact, it's already starting to happen. If it happens at full speed, as some predict, we're looking at an end to our current clumsy toggling between apps, mobile search and texting. What's known as "conversational commerce" brings your shopping experience into where you spend most of your time — messaging apps like SMS or Facebook Messenger. It's about to…from usatoday.com

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