User Onboarding Academy
Bite-sized lessons to become a user onboarding expert
User Onboarding Academy launched on June 20, 2016 with 36 votes, #1,521 of 4,333 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
Learn what user onboarding is, why it matters, and how to design flows that activate and retain users with best practices, examples, and tools.
The moment a user signs up for your product is the most important moment in your relationship with them. Get user onboarding right, and you earn a loyal, paying customer. Get it wrong, and they're gone — often before they've seen anything that would have made them stay. This guide covers everything product and growth teams need to know about user onboarding: what it is, why it matters, how to design it well, and how to build onboarding experiences that consistently turn signups into activated, retained users. Whether you're building your first onboarding flow or auditing one that isn't performing, this is your reference. User onboarding is the process of guiding new users from the moment…from appcues.com
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