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Dev tools · May 23, 2018

The User Onboarding Academy 3.0

5 comprehensive lessons. 1 proven framework.

The User Onboarding Academy 3.0 launched on May 23, 2018 with 52 votes, #881 of 2,985 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 8 years on.

Visit appcues.com ↗Alternatives

What it does

The User Onboarding Academy 3.0 is our best effort to help you master user onboarding. We rebuilt our most popular asset around the EMBED framework, which follows a 5 lesson course and includes summary videos, homework, and links to further reading.

Learn what user onboarding is, why it matters, and how to design flows that activate and retain users with best practices, examples, and tools.

The moment a user signs up for your product is the most important moment in your relationship with them. Get user onboarding right, and you earn a loyal, paying customer. Get it wrong, and they're gone — often before they've seen anything that would have made them stay. This guide covers everything product and growth teams need to know about user onboarding: what it is, why it matters, how to design it well, and how to build onboarding experiences that consistently turn signups into activated, retained users. Whether you're building your first onboarding flow or auditing one that isn't performing, this is your reference. User onboarding is the process of guiding new users from the moment…from appcues.com

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