Welcome to the Attention Economy
For modern marketers, attention is everything
Welcome to the Attention Economy launched on November 29, 2016 with 4 votes. The site was still online in September 2026, 9 years on.
What it does
PathFactory is the content intelligence platform that turns content and buyer data into personalized experiences and first-party signals that drive revenue.
PathFactory uses AI to deliver personalized content experiences for self-serve buyers, at scale, while capturing first-party engagement data that drives revenue. PathFactory has been acquired by Kaltura, the leading enterprise video and digital experience platform. Together, we're building the future of AI-powered content intelligence and personalized digital experiences. From personalized destinations to actionable intelligence, PathFactory helps you deliver buyer journeys that scale and prove revenue impact. Use our library of Experience Templates to instantly create personalized content destinations that keep buyers engaged. Combine curated content playlists with an intelligent…from pathfactory.com
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