WHAT IS THIS?
Products for a more literal world.
WHAT IS THIS? launched on December 7, 2025 with 2 votes, #5,292 of 11,628 launches that month.
What it does
The dumbest good idea you've ever worn. We sell minimalist, self-declaring products like a tote bag that says "THIS IS A TOTE BAG" and a hat that says "THIS IS A HAT."
The field guide to ordinary things.
This Is A Shirt. NEW! Add Choose This Is A Shirt. This Is A Shirt. $25.00 Sale price $25.00 Regular price This Is A Tote Bag. Add Choose This Is A Tote Bag. This Is A Tote Bag. $35.00 Sale price $35.00 Regular price This Is A Tote Bag. Add Choose This Is A Tote Bag. This Is A Tote Bag. $35.00 Sale price $35.00 Regular price This Is A Hat. Add Choose This Is A Hat. This Is A Hat. $30.00 Sale price $30.00 Regular price This Is A Hat. Add Choose This Is A Hat. This Is A Hat. $30.00 Sale price $30.00 Regular price THIS IS A FIELD GUIDE. THIS IS A SUBWAY BENCH. THIS IS A SUBWAY BENCH. July 14, 2026 Is the classic NYC subway bench on the way out? THIS IS A MOVING PLATFORM. THIS IS A MOVING…from whatisthis.nyc
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Making Product Sense2022 · theglimpse.co · ▲64A weekly newsletter helping you hone your product sense.
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