Life & fun · alternatives · 2026

24 alternatives to AdWords Universal App Campaigns

Promote your app across Play, Google.com, YouTube & Display

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. AdWords Universal App Campaigns launched in 2015; newer entries below may have overtaken it.

1. 1
   Google's Universal App Campaigns▲10

   Promote your Android app across 5 platforms with 1 campaign.

   2015 · support.google.com · its alternatives →

2. 2
   AdBacklog for Android▲131

   AdBacklog on Google Play – Manage your ads anytime, anywhere

   2025 · play.google.com · its alternatives →

3. 3
   How to Increase Your App Downloads with YouTube▲65

   An eBook covering ways to promote a mobile app on YouTube

   2016 · appsamurai.com · its alternatives →

4. 4
   Mobile App Marketing Playbook▲132

   Proven tactics to market your mobile app

   2017 · its alternatives →

5. 5
   Adwords▲95

   Stay connected with your ad campaigns on your iPhone

   2016 · apps.apple.com · its alternatives →

6. 6
   YouTube Red▲187

   Google's new ad-free, premium subscription video service

   2015 · youtube.com · its alternatives →

7. 7
   Brand Mentions [Pre-launch]▲110

   Find every relevant mention for your brand & competitors

   2015 · brandmentions.com · its alternatives →

8. 8
   Moat▲113

   A search engine for online display ads

   2014 · oracle.com · its alternatives →

9. 9
   YouTube Gaming▲124

   A YouTube built for gamers

   2015 · youtube.com · its alternatives →

10. 10
    Marketing for Developers - Video Tutorials▲223

    Learn to market your software, apps, and digital products

    2015 · devmarketing.xyz · its alternatives →

11. 11
    Branch Universal Ads▲142

    Track ad conversions everywhere.

    2018 · branch.io · its alternatives →

12. 12
    Opt In -Google Secrets to Dominating Your Mobile App Advertising▲66

    A marketing and sales podcast

    2016 · podcasts.apple.com · its alternatives →

13. 13
    Google Slides Q&A▲131

    Helps presenters connect with their audiences

    2016 · blog.google · its alternatives →

14. 14
    Clever Ads Manager | Ads Reporting▲74

    Create, optimize and manage your ads in one app

    2022 · cleverads.com · its alternatives →

15. 15
    WhatRunsWhere▲92

    Spy on your competitor's Desktop + Mobile ad strategy

    2014 · its alternatives →

16. 16
    Mention for Android▲90

    Never miss a thing online, now on Android

    2014 · play.google.com · its alternatives →

17. 17
    Mobile advertising: How to win▲74

    The most extensive, up-to-date guide on mobile advertising

    2015 · its alternatives →

18. 18
    Best Practices of Mobile Video Ads on Social Media▲64

    Facebook, Twitter, Instagram, Snapchat, and YouTube Ads

    2016 · appsamurai.com · its alternatives →

19. 19
    AppsFlyer▲72

    Mobile Attribution and Marketing Analytics

    2014 · appsflyer.com · its alternatives →

20. 20
    App Showcase▲31

    Display your apps, share revenues, build in public

    2024 · appshowca.se · its alternatives →

21. 21
    Google Docs▲80

    Create and share your work online

    2014 · accounts.google.com · its alternatives →

22. 22
    Google AdWords Keyword Planner▲7

    Search for new keyword or ad group ideas

    2015 · business.google.com · its alternatives →

23. 23
    App Links▲78

    Link Anywhere on Mobile

    2014 · developers.facebook.com · its alternatives →

24. 24
    Tapp That App▲72

    Discover and share the apps your friends love.

    2016 · tappthatapp.io · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →