AdWords Universal App Campaigns

What it does

News and insights on the Android platform, developer tools, and events.

At Google I/O in May, we previewed some new and powerful tools to help you further grow your business and improve decision making based on smarter insights on Google Play. We are happy to announce that, today, these features are live in the Developer Console. With just a few simple steps, universal app campaigns lets you easily set up ad campaigns from within the Google Play Developer Console and promote your app across Google Play, Google Search, YouTube and the Google Display Network. You will now be able to more effectively find and grow your install base with the help of Google’s unparalleled reach. Universal app campaigns automatically pull in images, video, and descriptions from…from android-developers.googleblog.com

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