Life & fun · alternatives · 2026

24 alternatives to Blue Ocean Strategy

Create uncontested market space

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Blue Ocean Strategy launched in 2015; newer entries below may have overtaken it.

1. 1
   Blue Ocean Strategy▲74

   See past the red ocean and into new markets

   2015 · its alternatives →

2. 2
   The Marketing Blueprint▲55

   Lessons to market & sell anything

   2016 · its alternatives →

3. 3
   Guerilla Marketing▲77

   Easy and inexpensive strategies for making big profits

   2015 · its alternatives →

4. 4
   Hacking Growth▲72

   The modern marketing mindset to create fast growing

   2015 · its alternatives →

5. 5
   CAUSE!▲62

   A business strategy for standing out in a sea of sameness

   2016 · its alternatives →

6. 6
   Successful Business Plan▲65

   Secrets and strategies

   2015 · its alternatives →

7. 7
   Lean B2B: Build Products Businesses Want▲70

   Practical guide to B2B startups

   2015 · its alternatives →

8. 8
   Running Lean▲144

   An exacting strategy for achieving a product/market fit

   2015 · its alternatives →

9. 9
   Unlabel: Selling You Without Selling Out▲70

   How to bootstrap a start-up into a sustainable business

   2015 · its alternatives →

10. 10
    A Guide to Marketplaces▲137

    Everything you need to know about building a marketplace

    2015 · its alternatives →

11. 11
    Play Bigger▲70

    Design the category. Dominate the market.

    2016 · its alternatives →

12. 12
    Digital Strategy▲65

    A Guide to Digital Business Transformation

    2016 · its alternatives →

13. 13
    Business Model Generation▲94

    Design and visualise your business model

    2015 · its alternatives →

14. 14
    The Innovator's Solution▲69

    Creating and sustaining successful growth

    2015 · its alternatives →

15. 15
    Product Roadmaps▲111

    How to develop a product strategy + 9 example roadmaps

    2016 · its alternatives →

16. 16
    Built to Sell▲63

    Creating a Business That Can Thrive Without You

    2015 · its alternatives →

17. 17
    Marketing for Product People▲114

    Launch your digital product with confidence

    2016 · its alternatives →

18. 18
    The New How▲58

    Creating business solutions through collaborative strategy

    2015 · its alternatives →

19. 19
    How to Create a Profitable Digital Product▲61

    The guide to passive Income

    2016 · its alternatives →

20. 20
    Platform Revolution ▲79

    How networked markets are transforming the economy

    2016 · its alternatives →

21. 21
    Lean Pricing▲73

    Pricing strategies for startups

    2016 · its alternatives →

22. 22
    Think First▲66

    The no-nonsense approach to creating successful products

    2015 · its alternatives →

23. 23
    Launching New Ventures▲68

    An entrepreneurial approach

    2015 · its alternatives →

24. 24
    The Art of Strategy▲68

    A game theorist's guide to success in business and life

    2015 · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →