Life & fun · alternatives · 2026

24 alternatives to Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Blue Ocean Strategy launched in 2015; newer entries below may have overtaken it.

1. 1
   Blue Ocean Strategy▲74

   See past the red ocean and into new markets

   2015 · amazon.com · its alternatives →

2. 2
   Blue Ocean Strategy

   Create uncontested market space

   2015 · amazon.com · its alternatives →

3. 3
   Modern Monopolies▲77

   How to dominate the 21st century economy with tech platforms

   2016 · amazon.com · its alternatives →

4. 4
   Freemium Economics▲89

   A nuts and bolts guide to Freemium

   2014 · amazon.com · its alternatives →

5. 5
   Screw the Competition▲78

   Strategies to crush your competitors

   2016 · amazon.com · its alternatives →

6. 6
   Product to Profit▲94

   A Masterclass About Launching Profitable Products

   2015 · its alternatives →

7. 7
   IdeaMarket▲107

   Brings ideas, talent & capital together to create companies

   2014 · comingsoon.markmonitor.com · its alternatives →

8. 8
   Traction.VC▲127

   Weekly growth tactics for product-focused entrepreneurs

   2014 · traction.vc · its alternatives →

9. 9
   Competing Against Time▲57

   How Time-Based Competition is Reshaping Global Markets

   2015 · amazon.com · its alternatives →

10. 10
    Bigcolors▲76

    Create, invest & trade startups

    2014 · its alternatives →

11. 11
    Running Lean▲144

    An exacting strategy for achieving a product/market fit

    2015 · amazon.com · its alternatives →

12. 12
    Hacking Human Nature for Good▲145

    How to apply behavioral economics when building products

    2015 · its alternatives →

13. 13
    Votee for Business▲79

    Easy, reliable, and cost effective market research

    2016 · votee.com · its alternatives →

14. 14
    Hubble▲126

    Private market intelligence and discussion

    2014 · its alternatives →

15. 15
    Founders Grid▲77

    The Growth Network For Global Entrepreneurs

    2014 · its alternatives →

16. 16
    Platform Revolution ▲79

    How networked markets are transforming the economy

    2016 · amazon.com · its alternatives →

17. 17IA
    I aggregated over 200 Go-To-Market strategies▲82

    Hey HN, I aggregated a bunch of GTM advice, including their rankings. Thought it could be useful for some founders here. Let me know if you have any feedback. Thanks!

    2025 · fellowry.com · its alternatives →

18. 18
    Startup Marketing Playbook▲145

    The how-to guide for new B2B marketing leaders

    2017 · startupmarketingplaybook.com · its alternatives →

19. 19
    Play Bigger▲70

    Design the category. Dominate the market.

    2016 · playbigger.com · its alternatives →

20. 20
    The Marketing Blueprint▲55

    Lessons to market & sell anything

    2016 · namecheap.com · its alternatives →

21. 21
    themidgame▲126

    Connecting brands with influencers (YC15)

    2015 · makrwatch.com · its alternatives →

22. 22
    Guerilla Marketing▲77

    Easy and inexpensive strategies for making big profits

    2015 · amazon.com · its alternatives →

23. 23
    How to Create a Profitable Digital Product▲61

    The guide to passive Income

    2016 · amazon.com · its alternatives →

24. 24
    Lean B2B: Build Products Businesses Want▲70

    Practical guide to B2B startups

    2015 · amazon.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →