Life & fun · alternatives · 2026

24 alternatives to Blue Ocean Strategy

See past the red ocean and into new markets

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Blue Ocean Strategy launched in 2015; newer entries below may have overtaken it.

1. 1
   Blue Ocean Strategy

   Create uncontested market space

   2015 · amazon.com · its alternatives →

2. 2
   Blue Ocean Strategy▲8

   How to Create Uncontested Market Space and Make Competition

   2015 · amazon.com · its alternatives →

3. 3
   The Marketing Blueprint▲55

   Lessons to market & sell anything

   2016 · namecheap.com · its alternatives →

4. 4
   Successful Business Plan▲65

   Secrets and strategies

   2015 · amazon.com · its alternatives →

5. 5
   The Infinite Resource▲72

   How we can innovate our way to solving climate change

   2015 · amazon.com · its alternatives →

6. 6
   Deep▲64

   Freediving, renegade science, + the secrets of the ocean

   2016 · amazon.com · its alternatives →

7. 7
   Netocracy▲56

   The new power elite and life after capitalism

   2015 · amazon.com · its alternatives →

8. 8
   Digital Strategy▲65

   A Guide to Digital Business Transformation

   2016 · amazon.com · its alternatives →

9. 9
   The New How▲58

   Creating business solutions through collaborative strategy

   2015 · amazon.com · its alternatives →

10. 10
    Life at Sea▲62

    Observations of a Modern Mariner

    2015 · coevalinc.gumroad.com · its alternatives →

11. 11
    CAUSE!▲62

    A business strategy for standing out in a sea of sameness

    2016 · amazon.com · its alternatives →

12. 12
    The New Stack's Docker & Container Ebook Series▲62

    Ebook series on Docker and the container ecosystem.

    2015 · github.com · its alternatives →

13. 13
    Product Roadmaps▲111

    How to develop a product strategy + 9 example roadmaps

    2016 · go.productplan.com · its alternatives →

14. 14
    Abundance: The Future Is Better Than You Think▲74

    The blueprint of an abundant future

    2015 · amazon.com · its alternatives →

15. 15
    Competing for the Future▲54

    The art of planning for the future

    2016 · amazon.com · its alternatives →

16. 16
    How Humans Learned to Cross the Ocean▲115

    A new story from Hardbound

    2016 · its alternatives →

17. 17
    A Guide to Marketplaces▲137

    Everything you need to know about building a marketplace

    2015 · versionone.vc · its alternatives →

18. 18
    The Art of Strategy▲68

    A game theorist's guide to success in business and life

    2015 · amazon.com · its alternatives →

19. 19
    The Innovator's Solution▲69

    Creating and sustaining successful growth

    2015 · amazon.com · its alternatives →

20. 20
    Guerilla Marketing▲77

    Easy and inexpensive strategies for making big profits

    2015 · amazon.com · its alternatives →

21. 21
    Lean B2B: Build Products Businesses Want▲70

    Practical guide to B2B startups

    2015 · amazon.com · its alternatives →

22. 22
    Launching New Ventures▲68

    An entrepreneurial approach

    2015 · amazon.com · its alternatives →

23. 23
    Platform Revolution ▲79

    How networked markets are transforming the economy

    2016 · amazon.com · its alternatives →

24. 24
    HBR's 10 Must Reads On Strategic Marketing▲62

    Great way to learn more about Strategic Marketing

    2015 · store.hbr.org · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →