Life & fun · alternatives · 2026

24 alternatives to Excellence Expected #2 - The Art & Importance of the Customer Conversation

The straight talking guide to launching your first product

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Excellence Expected #2 - The Art & Importance of the Customer Conversation launched in 2016; newer entries below may have overtaken it.

1. 1
   Excellence Expected #3 - Bootstrap Branding with Phil Pallen & Kyle Wilkinson▲60

   Learn how to create a brand that talks to your customer

   2016 · its alternatives →

2. 2
   Excellence Expected: #1 - Choosing The Life with Chris Ducker▲60

   The Straight Talking Guide to Launching Your First Product

   2016 · its alternatives →

3. 3
   Insight7 2.0▲229

   Unlock product insights from customer conversations

   2023 · its alternatives →

4. 4
   Talk To Your Fucking Customers! (If You Want To Build A Better B2B Startup)▲171

   Actionable advice for B2B Startups by Steli from Close.io

   2018 · its alternatives →

5. 5
   Lean Customer Development ▲98

   Building products your customers will buy

   2015 · its alternatives →

6. 6
   Traction (Book)▲308

   A Startup Guide to Getting Customers

   2014 · its alternatives →

7. 7
   Excellence Expected #5 - Blu-Tack & Sellotape: Building Your Product with Adam Farah▲60

   Learn how to build your product on a budget

   2016 · its alternatives →

8. 8
   Product Mindset▲170

   Free book on how to get inside your customer’s mind 🤯

   2019 · its alternatives →

9. 9
   The Art of The Start 2.0▲111

   How to launch & make your new product or service a success

   2015 · its alternatives →

10. 10
    Marketing for Product People▲114

    Launch your digital product with confidence

    2016 · its alternatives →

11. 11
    The Startup Chat 163: How to announce product updates▲56

    How to inform your users about new features

    2016 · its alternatives →

12. 12
    Sleek▲157

    Organize and prioritize your conversations w/ your users

    2015 · its alternatives →

13. 13
    Roadmap 2.0▲342

    Product management tools for innovative teams

    2017 · its alternatives →

14. 14
    Excellence Expected: The Complete Product Launch Toolkit (free)▲3

    The Straight Talking Guide to Launching Your First Product

    2016 · its alternatives →

15. 15
    Build & Launch - How do we create things people want?▲109

    Three ways to validate your product idea

    2015 · its alternatives →

16. 16
    Innovator's Dilemma▲202

    The seminal business book

    2015 · its alternatives →

17. 17TE
    The Entrepreneur's Guide to Finding Your First Customers▲99

    2014 · yourfirstcustomers.com · its alternatives →

18. 18
    Aha! Starter Roadmap▲149

    The new way product managers build visual roadmaps

    2017 · its alternatives →

19. 19
    The Hard Thing About Hard Things▲258

    Essential advice on building and running a startup

    2015 · its alternatives →

20. 20
    Principles of Product Development Flow▲89

    The seminal 201 book on product management

    2015 · its alternatives →

21. 21
    Experience Matters▲97

    Go-to guide for creating exceptional customer experiences

    2023 · its alternatives →

22. 22
    Product to Profit▲94

    A Masterclass About Launching Profitable Products

    2015 · its alternatives →

23. 23
    Learning To Launch▲228

    Stop failing. Start launching.

    2016 · its alternatives →

24. 24
    Chasing Product - Startup Decision-Making and ROI with Hiten Shah▲88

    Lessons learned from consulting to creating products

    2016 · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →