Life & fun · alternatives · 2026

24 alternatives to Excellence Expected #2 - The Art & Importance of the Customer Conversation

The straight talking guide to launching your first product

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Excellence Expected #2 - The Art & Importance of the Customer Conversation launched in 2016; newer entries below may have overtaken it.

1
Talking to Humans▲79
a practical guide to customer development
2015 · amazon.com · its alternatives →
2
Excellence Expected #3 - Bootstrap Branding with Phil Pallen & Kyle Wilkinson▲60
Learn how to create a brand that talks to your customer
2016 · markasquith.com · its alternatives →
3
Excellence Expected: #1 - Choosing The Life with Chris Ducker▲60
The Straight Talking Guide to Launching Your First Product
2016 · markasquith.com · its alternatives →
4
Talk To Your Fucking Customers! (If You Want To Build A Better B2B Startup)▲171
Actionable advice for B2B Startups by Steli from Close.io
2018 · close.com · its alternatives →
5
Lean Customer Development ▲98
Building products your customers will buy
2015 · amazon.co.uk · its alternatives →
6
Give Them the Fish - Excellence Expected▲52
Startup customer validation talk, whoop!
2016 · markasquith.com · its alternatives →
7
The Challenger Sale▲63
Taking control of the customer conversation
2015 · amazon.com · its alternatives →
8
The Lean Product Playbook▲97
How to innovate w/ MVPs & rapid customer feedback
2015 · amazon.com · its alternatives →
9
Making It Right▲76
Product management for a startup world
2015 · amazon.com · its alternatives →
10
Excellence Expected #5 - Blu-Tack & Sellotape: Building Your Product with Adam Farah▲60
Learn how to build your product on a budget
2016 · markasquith.com · its alternatives →
11
Product Mindset▲170
Free book on how to get inside your customer’s mind 🤯
2019 · productschool.com · its alternatives →
12
The Art of The Start 2.0▲111
How to launch & make your new product or service a success
2015 · guykawasaki.com · its alternatives →
13
The Startup Chat - 73: Power of Words▲55
Essential in communicating
2016 · traffic.libsyn.com · its alternatives →
14
Marketing for Product People▲114
Launch your digital product with confidence
2016 · justinjackson.ca · its alternatives →
15
The Startup Chat 151: How to create a winning startup culture▲61
How to bring the right people together & make them get along
2016 · thestartupchat.com · its alternatives →
16
Lean B2B: Build Products Businesses Want▲70
Practical guide to B2B startups
2015 · amazon.com · its alternatives →
17
What Customers Want▲67
Using outcome-driven innovation to create breakthru products
2015 · amazon.com · its alternatives →
18
Seeking Wisdom: How To Price Your Product▲71
Life, learning, and startups.
2016 · drift.com · its alternatives →
19
The Startup Chat 163: How to announce product updates▲56
How to inform your users about new features
2016 · thestartupchat.com · its alternatives →
20
Sleek▲157
Organize and prioritize your conversations w/ your users
2015 · sleekapp.io · its alternatives →
21
The Startup Equation▲72
A visual guidebook for building your startup
2016 · startupequation.com · its alternatives →
22
Inspired▲83
How to create products customers love
2015 · amazon.com · its alternatives →
23
Excellence Expected: The Complete Product Launch Toolkit (free)▲3
The Straight Talking Guide to Launching Your First Product
2016 · markasquith.com · its alternatives →
24
Meaningful: The Story of Ideas that Fly▲61
Building ideas that make successful products
2015 · amazon.com · its alternatives →

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Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →