Life & fun · alternatives · 2026

24 alternatives to What Customers Want

Using outcome-driven innovation to create breakthru products

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. What Customers Want launched in 2015; newer entries below may have overtaken it.

1. 1
   Lean Customer Development ▲98

   Building products your customers will buy

   2015 · amazon.co.uk · its alternatives →

2. 2
   The Lean Product Playbook▲97

   How to innovate w/ MVPs & rapid customer feedback

   2015 · amazon.com · its alternatives →

3. 3
   Service Innovation▲66

   New research on co-creating services with customers

   2016 · amazon.com · its alternatives →

4. 4
   The Innovator's Solution▲69

   Creating and sustaining successful growth

   2015 · amazon.com · its alternatives →

5. 5
   Talking to Humans▲79

   a practical guide to customer development

   2015 · amazon.com · its alternatives →

6. 6
   Inspired▲83

   How to create products customers love

   2015 · amazon.com · its alternatives →

7. 7
   Principles of Product Development Flow▲89

   The seminal 201 book on product management

   2015 · amazon.com · its alternatives →

8. 8
   The Lean Startup▲149

   Use continuous innovation to create successful businesses

   2015 · amazon.com · its alternatives →

9. 9
   Innovation Thinking Methods for the Modern Entrepreneur▲76

   A simple way to reliably find step-function better solutions

   2016 · its alternatives →

10. 10
    Making It Right▲76

    Product management for a startup world

    2015 · amazon.com · its alternatives →

11. 11
    UX Strategy▲106

    How to devise innovative digital products that people want

    2016 · jaimelevy.com · its alternatives →

12. 12
    The New How▲58

    Creating business solutions through collaborative strategy

    2015 · amazon.com · its alternatives →

13. 13
    Hidden in Plain Sight▲74

    How to Create Extraordinary Products for Tomorrow's Customer

    2016 · amazon.com · its alternatives →

14. 14
    Creating Successful SaaS Products▲82

    An eBook that defines and explores 'Product Success'

    2016 · ramen.is · its alternatives →

15. 15
    Disrupting Digital Business▲111

    Create an authentic experience in the peer-to-peer economy

    2015 · amazon.com · its alternatives →

16. 16
    Crossing the Chasm▲82

    Selling high-tech products to mainstream customers

    2015 · amazon.com · its alternatives →

17. 17
    The Science of Habit-Forming Products▲166

    (and how to build them)

    2016 · its alternatives →

18. 18
    Business Model Innovation: The Organizational Dimension▲61

    business model innovation

    2016 · academic.oup.com · its alternatives →

19. 19
    Building Digital Products▲60

    The ultimate handbook for product owners

    2016 · amazon.com · its alternatives →

20. 20
    Building Digital Products▲57

    The Ultimate Handbook for Product Owners

    2016 · amazon.com · its alternatives →

21. 21
    Open Innovation▲53

    The new imperative for creating & profiting from technology

    2015 · amazon.com · its alternatives →

22. 22
    Think First▲66

    The no-nonsense approach to creating successful products

    2015 · amazon.com · its alternatives →

23. 23
    Business Model Generation▲94

    Design and visualise your business model

    2015 · amazon.com · its alternatives →

24. 24
    Product Roadmaps▲111

    How to develop a product strategy + 9 example roadmaps

    2016 · go.productplan.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →