Growth · alternatives · 2026

24 alternatives to Marsello

Loyalty marketing platform for ecommerce and retail brands

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Marsello launched in 2023; newer entries below may have overtaken it.

1. 1
   Cello▲1,347

   Easiest way to add a referral program to your SaaS

   2024 · cello.so · its alternatives →

2. 2
   Athena by Shoplazza▲368

   An orchestrator agent for your entire commerce stack

   Jul 2026 · shoplaza.ai · its alternatives →

3. 3
   Moast▲106

   Unique try-before-you-buy software for eCommerce

   2022 · its alternatives →

4. 4
   CoLoyalty▲201

   Retain most valuable customers while acquiring new ones

   2024 · its alternatives →

5. 5
   Loyoly▲148

   The ultimate loyalty and referral platform for Shopify

   2023 · its alternatives →

6. 6
   Retail Connect by Pietra▲299

   Generate wholesale leads, reach retailers, grow sales

   2024 · its alternatives →

7. 7
   Salesmachine▲277

   Follow the health of your customers in realtime

   2016 · its alternatives →

8. 8
   Brand Trust Platform by Conversio▲82

   Empower your customers to represent your true brand.

   2018 · its alternatives →

9. 9
   Berry Support▲64

   Customer support and CRM for eCommerce

   2022 · its alternatives →

10. 10
    Programmatico▲84

    Programmatic SEO for your Shopify store

    2022 · its alternatives →

11. 11
    Waycup▲91

    Customer loyalty, boost sales & drive growth with Waycup

    2024 · its alternatives →

12. 12
    Open Loyalty for Startups▲138

    Open source stack for building customer focused products

    2018 · its alternatives →

13. 13
    CM Commerce▲95

    Your all-in-one e-commerce marketing dashboard

    2016 · its alternatives →

14. 14
    LoyaltySurf▲78

    Loyalty program software for B2C and B2B tech companies

    2023 · its alternatives →

15. 15
    Proonto Marketplace▲117

    Hire passionate sales reps and boost your eCommerce sales

    2016 · its alternatives →

16. 16
    LOYABARA▲77

    Publish profitable offers for your customers

    2024 · its alternatives →

17. 17
    Callback▲124

    The more fun and engaging loyalty program

    2023 · its alternatives →

18. 18
    Sparkwave▲85

    The web3-native loyalty platform to acquire and retain users

    2023 · its alternatives →

19. 19
    laCollection 3.0▲56

    Build & monetize your communities with digital collectibles

    2023 · its alternatives →

20. 20
    Roster▲90

    Drive growth through referrals and UGC

    2024 · its alternatives →

21. 21
    Instapoints▲74

    Create a digital loyalty plan for your business in minutes

    2023 · its alternatives →

22. 22
    Azoma▲67

    Syndication and Intelligence Layer for Agentic Commerce

    Apr 2026 · azoma.ai · its alternatives →

23. 23
    BrandLift▲16

    Boost Retention with Seamless Shopify Loyalty Programs

    2025 · its alternatives →

24. 24
    Cardora – System for loyalty cards▲14

    Stamps, points and memberships in mobile wallets

    Sep 2025 · cardora.ro · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →