Life & fun · alternatives · 2026

24 alternatives to Why Do I Do That?

Defense Mechanisms and the Hidden Ways They Shape Our Lives

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Why Do I Do That? launched in 2017; newer entries below may have overtaken it.

1. 1
   Invisible Influence▲66

   The Hidden Forces that Shape Behavior

   2016 · its alternatives →

2. 2
   Predictably Irrational▲96

   The hidden forces that shape our decisions

   2015 · its alternatives →

3. 3
   The Power of Habit ▲112

   Why we do what we do in life and business

   2015 · its alternatives →

4. 4
   The Gift of Fear▲65

   Survival Signals that Protect us from Violence

   2016 · its alternatives →

5. 5
   Innovation and Its Enemies: Why People Resist New Technologies▲77

   Explains the roots of resistance to new technologies

   2016 · its alternatives →

6. 6
   Flow▲87

   The psychology of optimal experience

   2015 · its alternatives →

7. 7
   Mindset▲84

   How You Can Fulfil Your Potential

   2016 · its alternatives →

8. 8
   The Science of Habit-Forming Products▲166

   (and how to build them)

   2016 · its alternatives →

9. 9
   Payoff▲9

   The hidden logic that shapes our motivations

   2017 · its alternatives →

10. 10
    Man V. Nature▲148

    Stories that illuminate the complexity of human behavior

    2015 · its alternatives →

11. 11
    Smarter Than You Think▲128

    How tech boosts our cognitive abilities

    2015 · its alternatives →

12. 12
    The Genius of Instinct▲65

    How human beings are hard-wired for success

    2016 · its alternatives →

13. 13
    The 7 Habits of Highly Effective People▲102

    Powerful Lessons in Personal Change

    2015 · its alternatives →

14. 14
    Think Twice▲70

    Harnessing the power of counterintuition

    2016 · its alternatives →

15. 15
    Dark Matter of the Mind▲67

    The Culturally Articulated Unconscious

    2017 · its alternatives →

16. 16
    Without Permission▲147

    Lessons learned from reddit, hipmunk & YC - in book form!

    2014 · its alternatives →

17. 17
    Mindset▲75

    The New Psychology of Success

    2016 · its alternatives →

18. 18
    Innovation and Its Enemies▲65

    Why people resist new technologies

    2016 · its alternatives →

19. 19
    The Distracted Mind▲72

    Ancient brains in a high-tech world

    2016 · its alternatives →

20. 20
    Performing Under Pressure▲61

    The science of doing your best when it matters most

    2016 · its alternatives →

21. 21
    The Branded Mind▲57

    What neuroscience really tells us about the brain

    2016 · its alternatives →

22. 22
    Subliminal▲64

    How your unconscious mind rules your behavior

    2016 · its alternatives →

23. 23
    The Big Disconnect▲62

    Protecting Childhood and Relationships in the Digital Age

    2017 · its alternatives →

24. 24
    The Design of Influence: How to Craft Products that Move People▲93

    Use social psychology to design engaging digital experiences

    2015 · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →