Account-Based Marketing Playbook
Best practices for Account Based Marketing programs
Account-Based Marketing Playbook launched on July 27, 2020 with 67 votes, #766 of 4,305 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 6 years on.
What it does
We did an Account-Based Marketing Playbook with best-practices and industry leader advice. According to Alice Heiman, "...It’s very well put together. The ownership and impact pieces are useful. It’s simple to understand needs to be done..."
Since 2011, Hunter & Bard helps B2B founders build the ICP clarity, messaging, positioning, and sales playbooks to open doors with enterprise buyers.
Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals. We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals. We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that. Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former…from hunterandbard.com
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