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Life & fun · December 20, 2011

DT

Disrupting the hypnosis industry

I've been a hypnotherapist for the past five years, doing fairly well for this small niche, but since day one I've had ambitions of expanding beyond the borders of my city. The only question was how to do it without a corresponding increase in staff (...and capital, and headaches). So I thought up Hypnotizr: http://www.hypnotizr.com Hypnotizr provides online hypnosis sessions by sequencing together snippets that are recorded in advance. It's an inexpensive way to deliver well-made recordings that are also customized to individual clients' needs. With good voice control and a little…

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In the maker’s words, at launch

I've been a hypnotherapist for the past five years, doing fairly well for this small niche, but since day one I've had ambitions of expanding beyond the borders of my city. The only question was how to do it without a corresponding increase in staff (...and capital, and headaches). So I thought up Hypnotizr: http://www.hypnotizr.com Hypnotizr provides online hypnosis sessions by sequencing together snippets that are recorded in advance. It's an inexpensive way to deliver well-made recordings that are also customized to individual clients' needs. With good voice control and a little post-processing, it sounds like one continuous recording. Nobody else is doing hypnosis like this, but I believe it strikes a good balance between personalization and cost. Currently this is just a minimum viable product. To launch cheaply, I built the site using Drupal and Ubercart (with a lot of CSS/Javascript help from brianfarr, who you should hire if you ever get the chance: http://news.ycombinator.com/item?id=3152012). I'm fulfilling orders by hand. If this site gains traction, I'm planning to hire a developer to rebuild the website from scratch, with automation for the session construction process (which isn't trivial, since some judgement-based decisions are involved). I'll probably rework the recordings too, depending on initial user feedback. In any case, I'm hoping that this will be viewed as a "good enough" service compared to a bona fide hypnotherapist, for an affordable price. If you have any thoughts on the website or the service, I'd appreciate your comments. If you're interested in becoming a beta tester, e-mail me at [email protected] and I'll give you a test session for review.

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