Guideline
A beautiful low-fee, fully-automated 401(k)
Guideline launched on July 12, 2016 with 97 votes, #432 of 3,671 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
Whether you’re hiring your first employee or managing hundreds, Gusto 401(k) delivers low-fee, payroll-synced retirement plans with transparent pricing.
We’re excited to be a part of Gusto, bringing together payroll, retirement and other benefits to build a seamless experience for small businesses. The tools you need to take care of your people and your business, all in one place. With Gusto and Guideline together, your 401(k) experience is seamlessly synced. No error-prone third party integrations here. We've been busy. Gusto payroll customers can now manage their 401(k) right from the Gusto dashboard, no platform switching required. And for everyone else, our self-serve portal continues to make it easy to track contributions and keep your plan in compliance in one easy-to-use platform. 1 No, your investments have not been impacted by the…from guideline.com
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Source: Product Hunt launch ↗
Launched alongside, July 2016
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