nowfound

Commerce · alternatives · 2026

24 alternatives to Guideline

A beautiful low-fee, fully-automated 401(k)

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Guideline launched in 2016; newer entries below may have overtaken it.

  1. 1

    Automated financial planning

    2017 · wealthfront.com · its alternatives →

  2. 2

    Automated financial projections for startups

    2017 · getpoindexter.com · its alternatives →

  3. 3
    Carry▲336

    Grow your net worth with smart tax optimization

    2024 · carry.com · its alternatives →

  4. 4

    The honest, flat-fee 401(k). We on-board & educate employees, automate contributions, perform record-keeping, & provide smart, low-cost investment options

    2016 · octavewealth.com · its alternatives →

  5. 5

    Automated, low cost investment service

    2014 · wealthfront.com · its alternatives →

  6. 6

    A budgeting tool for individuals, couples, and businesses.

    2017 · primeraplana.org.mx · its alternatives →

  7. 7

    We listened and built what employers actually need - a new standard for retirement. That's why we launch 1 in 3 new 401(k) plans, the most of any provider.

    2015 · captain401.com · its alternatives →

  8. 8

    Robo advisor for retirees

    2016 · truelinkfinancial.com · its alternatives →

  9. 9
    Runway▲110

    AI-based financial planner

    2014 · its alternatives →

  10. 10

    See what people like you get paid

    2016 · comparably.com · its alternatives →

  11. 11
    Simple▲161

    Online banking with automatic budgeting

    2014 · pnc.com · its alternatives →

  12. 12
    Penny▲245

    A personal finance coach that's simpler than Mint

    2015 · pennyapp.io · its alternatives →

  13. 13

    A modern approach to personal finance

    2014 · moneywizapp.com · its alternatives →

  14. 14

    modern, low-cost 401(k) plan with new technology

    2017 · dreamforward.io · its alternatives →

  15. 15

    Smart investing made simpler (and prettier)

    2016 · wealthsimple.com · its alternatives →

  16. 16
    Keza▲210

    Wealthfront for your Bitcoin, investing for everyone.

    2016 · getkeza.com · its alternatives →

  17. 17

    The no paperwork, no hassle 401k

    2015 · humaninterest.com · its alternatives →

  18. 18

    Smart CRM for financial advisors

    2015 · wealthbox.com · its alternatives →

  19. 19

    easy financial modeling

    2014 · funded.io · its alternatives →

  20. 20
    Fundrise▲138

    The first low-cost private market investment advisor

    2017 · fundrise.com · its alternatives →

  21. 21
    Tiingo▲167

    High-end financial tools accessible to everyone

    2015 · app.tiingo.com · its alternatives →

  22. 22

    Where the smart money meets the smart people

    2016 · matchboard.co · its alternatives →

  23. 23
    Blooom▲75

    We fix your 401k for you.

    2014 · its alternatives →

  24. 24

    Design your own portfolio from 24,000+ funds and stocks

    2014 · hellomoney.co · its alternatives →

Also compare

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →