I wrote a book about running great SaaS technical sales calls
Hello HN, I spent my career writing software until about 7 years ago in which practically by accident I wound up in a technical sales role. Through determination and a lot of practice (2,000+ technical sales calls and counting) I managed to get pretty good at it, and along the way played a critical role in closing deals with Fortune 10 companies, Ivy league universities, non-profits, Federal government agencies, and many other organizations. At some point along the way I started compiling various notes and observations regarding what it takes to create a truly great technical sales…
I wrote a book about running great SaaS technical sales calls launched on January 20, 2025 with 26 votes, #625 of 6,141 launches that month and more than 90% of that year's launches.
In plain words
This book teaches technical sales professionals how to conduct effective SaaS sales calls. Written by an author with over 2,000 technical sales calls and experience closing deals with Fortune 500 companies, government agencies, and universities, it covers the fundamentals beyond product demonstrations. The guide focuses on understanding customer perspectives, professional presentation, and creating rehearsed, relevant demos tailored to prospect needs.
written from the facts on this page · September 2026
From the sources
In the maker’s words, at launch
Hello HN, I spent my career writing software until about 7 years ago in which practically by accident I wound up in a technical sales role. Through determination and a lot of practice (2,000+ technical sales calls and counting) I managed to get pretty good at it, and along the way played a critical role in closing…
Does a similar job
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Several years ago, I had a client whose salespeople were using Excel to generate sales proposals. This was inefficient and the resulting documents looked awful, so I developed a new process for them using a no-code platform. It featured a web form that was tied to a workflow engine, and a fancy PDF got emailed to the customer to sign. When the client loved the solution, I knew I was on to something. However, the no-code platform wasn't very customizable, so I decided to rebuild the process as a SaaS product. The client's CTO wanted in and we became cofounders. Today, we passed the…
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