Instagram Shop
Discover and buy products you love, all in one place
Instagram Shop launched on July 17, 2020 with 189 votes, #133 of 4,305 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 6 years on.
What it does
Introducing Instagram Shop, a new destination in Explore that makes it easier to shop from brands and creators. Discover the latest trends, get personalized recommendations, and preview exclusive launches, all in one place.
Explore Instagram Shop, your destination to discover and buy products you love, all in one convenient place within the app.
Today, we’re introducing Instagram Shop, a new destination in Explore that makes it easier to shop from brands and creators. Discover the latest trends and get personalized recommendations, all in one place, so you can browse and buy the products that you love. Instagram Shop will have fresh collections and products from brands and creators based on the accounts you follow and businesses that use Instagram Shopping. And later this year, we’re adding a new Shop tab in the navigation bar, so you can get to Instagram Shop in just onefrom about.instagram.com
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