Checkout on Instagram
Buy a product you love, directly on Instagram
Checkout on Instagram launched on March 19, 2019 with 28 votes, #857 of 2,994 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 7 years on.
What it does
Today, we’re introducing checkout on Instagram. When you find a product you love, you can now buy it without leaving the app.
Discover the announcement of Instagram Checkout, allowing users to buy products directly within the app without leaving.
Today, we’re introducing checkout on Instagram. When you find a product you love, you can now buy it without leaving the app. When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out. Once your first order is complete, your information will be securely saved for convenience the next time you shop. You’ll also receive notifications about shipment and delivery right inside Instagram, so you can…from about.instagram.com
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