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Life & fun · December 10, 2015

Intercom Podcast - Tony Ulwick on Jobs-to-be-Done

How to identify Jobs-to-be-Done & unmet needs in a customer

Intercom Podcast - Tony Ulwick on Jobs-to-be-Done launched on December 10, 2015 with 60 votes, #1,384 of 3,505 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

Tony Ulwick, who has helped hundreds of companies create new products, discusses how to identify and map the jobs-to-be-done your product addresses.

The founder of innovation consulting firm Strategyn, he’s helped hundreds of companies create new goods and services using JTBD principles, as well as his Outcome-Driven Innovation process. The latter is chronicled in Tony’s best-selling book What… The founder of innovation consulting firm Strategyn , he’s helped hundreds of companies create new goods and services using JTBD principles, as well as his Outcome-Driven Innovation process. The latter is chronicled in Tony’s best-selling book What Customers Want . I caught up with Tony to get his take on why the popular Silicon Valley innovation strategy of “pivot and fail fast” is flawed, and how to identify and map the Job-to-be-Done.…from intercom.com

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