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Life & fun · May 29, 2020

Magic – Easiest way to add passwordless authentication to your app

We've onboarded 50 million people to the world's leading apps. We're trusted by over 200,000 developers. We're Magic.

Magic – Easiest way to add passwordless authentication to your app launched on May 29, 2020 with 5 votes, #1,437 of 4,813 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 6 years on.

What it does

Over 7 years of proven reliability. Provision non-custodial embedded wallets, trigger onchain actions, and stay compliant—all with one powerful, production-ready API. Onboard and scale your users to millions. Magic offers a powerful API that combines embedded wallet creation, transaction signing, and onchain automation into one seamless experience. Match the in-app wallet experience to your brand identity, down to the pixel. Onboard users in seconds via email, social, passkeys or SSO. Use Magic’s native auth or plug in your own auth provider (Auth0, Firebase, NextAuth, etc) to power your embedded wallets. Choose a setup that fits your security model: Magic-managed, self-hosted, or anything…from magic.link

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