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Commerce · June 27, 2016

Make Money Online #25: "There Ain't No Such Thing As A Free Lunch"

We talk about the advantages and what goes into freebies.

Make Money Online #25: "There Ain't No Such Thing As A Free Lunch" launched on June 27, 2016 with 56 votes, #1,305 of 4,333 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

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Nick and Kai work through what makes a freebie offering convert for consultants: it should be short, solve one small problem, and align tightly with your…

In this episode we talk about the advantages and what goes into free offering in a consulting business. Nick and Kai work through what makes a freebie offering convert for consultants: it should be short, solve one small problem, and align tightly with your positioning. They trace the product ladder from freebie to first paid offer to higher-ticket work, and close with Toby Maloney’s cocktail recipe thread on LTH Forum as a case study in the kind of generosity that builds long-term trust. I want to talk with you about freebie offerings as consultants because we’ve both been working on them and playing around with it. And I think Wall Drug is A fascinating mini case study we could start with…from makemoneyonline.exposed

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