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Commerce · December 19, 2016

Make Money Online [Ep #50] - "Dirk's Friday Fresh Fish Flash"

We discuss a mailing list.

Make Money Online [Ep #50] - "Dirk's Friday Fresh Fish Flash" launched on December 19, 2016 with 60 votes, #1,046 of 3,449 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 9 years on.

What it does

Nick and Kai use Dirk's Fish and Seafood Shop in Chicago as a case study in email marketing that actually works. Most newsletters are indistinguishably bland…

Nick and Kai use Dirk’s Fish and Seafood Shop in Chicago as a case study in email marketing that actually works. Most newsletters are indistinguishably bland, and the fix isn’t better design: it’s a confident, unself-conscious point of view. Dirk Fusik’s Weekly Fresh Fish Flash is Nick’s only remaining email subscription because Dirk writes like nobody’s watching. So last year I unsubscribed from every single mailing list that I subscribed to. Except for one. We’ll talk about that in a moment. But one thing that I just kind of want to talk about for a moment is what are Kai, what are our views on email marketing? It is a sack of money button for any business that invests in it. Right. I’m…from makemoneyonline.exposed

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