Make Money Online [Ep #44] - "Risky Business"
What is risk? How does it factor into client objections?
Make Money Online [Ep #44] - "Risky Business" launched on November 7, 2016 with 60 votes, #1,073 of 3,636 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 9 years on.
What it does
Nick and Kai work through what risk means in a consulting engagement, from the buyer's side and the seller's side. Nick frames risk as spending money when the…
What is risk? What’s the definition? How does that factor into client objections? How do you overcome these objections? Nick and Kai work through what risk means in a consulting engagement, from the buyer’s side and the seller’s side. Nick frames risk as spending money when the return is unclear or distant, with examples ranging from a $12,000 Mac Pro to a $450 plugin he bought without hesitation because $20k was already in hand. Both argue that case studies, outcome-focused positioning, and asking ‘how does your business make money?’ before any engagement are what move a consultant from risky bet to trusted advisor. I’m going to talk about risk within a business first because we’re working…from makemoneyonline.exposed
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