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Life & fun · March 8, 2016

Mixergy - How to pivot from a consulting service to SaaS

Interview with founder and CEO of Optimove

Mixergy - How to pivot from a consulting service to SaaS launched on March 8, 2016 with 55 votes, #1,600 of 4,409 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

Joining me today is a guy who had a great idea for software, but he couldn’t actually build it out. He didn’t have the money. He didn’t have the resources. So, he and his cofounder created a consulting company that basically did what his future software would do. It’s...

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