Dev tools · September 23, 2016
Optimizely X Web Experimentation
The new redesigned A/B testing platform from Optimizely
Optimizely X Web Experimentation launched on September 23, 2016 with 8 votes, #1,822 of 3,743 launches that month. The site was still online in September 2026, 10 years on.
What it does
Deliver modern, relevant commerce experiences your customers will love · Launch your business, your way.
From creation to optimization, Optimizely gives teams everything they need to go from idea to experience. Smarter, faster, and at mind-blowing scale. Not just another platform, but the only platform. Here’s why the world’s best teams choose ours. One continuous workflow from original brief to live experience. No tool switching, no handoff gaps. Marketer experience, customer experience, and agent experience. Most platforms pick one; Optimizely covers all three. A category Leader 12x and counting — across AI, content, experimentation, and more. Autonomous agents that scale — with guardrails, evals, human-in-the-loop workflows, and audit trails built in. Deploy agents…from optimizely.com
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Optimizely X Full Stack2017 · optimizely.com · ▲99Experiment, learn and launch features anywhere in your stack
Optimizely for iOS2014 · optimizely.com · ▲175Fast and scalable A/B testing for iOS apps (public beta)
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