Dev tools · alternatives · 2026

24 alternatives to Optimizely X Web Experimentation

The new redesigned A/B testing platform from Optimizely

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Optimizely X Web Experimentation launched in 2016; newer entries below may have overtaken it.

1. 1
   Optimizely▲70

   A/B testing you'll actually use

   2014 · optimizely.com · its alternatives →

2. 2
   Optimizely▲19

   Optimization platform for websites (A/B testing)

   2014 · optimizely.com · its alternatives →

3. 3
   Optimizely▲76

   A/B Testing you'll actually use for web and mobile apps

   2014 · optimizely.com · its alternatives →

4. 4
   Visual Website Optimizer▲86

   A/B Testing tool (a brand new version)

   2014 · vwo.com · its alternatives →

5. 5
   Optimizely X Full Stack▲99

   Experiment, learn and launch features anywhere in your stack

   2017 · optimizely.com · its alternatives →

6. 6
   Optimizely for iOS▲175

   Fast and scalable A/B testing for iOS apps (public beta)

   2014 · optimizely.com · its alternatives →

7. 7
   Analytics for Optimizely▲131

   Your Optimizely A/B tests on your iPhone

   2015 · noasports.tv · its alternatives →

8. 8
   Amplitude Web Experimentation▲211

   Maximize conversions with no-code A/B testing and analytics

   2024 · amplitude.com · its alternatives →

9. 9
   CustomFit.ai 2.0▲174

   Easiest A/B testing & website personalization platform

   2023 · customfit.ai · its alternatives →

10. 10
    Google Optimize▲11

    A/B testing tool for websites

    2017 · support.google.com · its alternatives →

11. 11
    Varify.io▲488

    A/B testing -> The Google Optimize Successor

    2024 · varify.io · its alternatives →

12. 12
    Optimize from Google▲8

    A/B testing tool for websites

    2017 · support.google.com · its alternatives →

13. 13
    Living Images▲588

    Optimize your images with generative A/B testing

    2024 · img.coframe.ai · its alternatives →

14. 14
    Optimizely▲37

    A/B testing you'll actually use

    2014 · optimizely.com · its alternatives →

15. 15
    No-Code Visual Web Editor by Taplytics▲101

    Privacy-first and Fastest No-Code web A/B testing solution

    2021 · its alternatives →

16. 16
    Five Second Test▲195

    Landing page optimization for your mocks and wireframes

    2014 · fivesecondtest.com · its alternatives →

17. 17
    Open-source A/B testing framework▲199

    Open Source Feature Flags, Experimentation, and Product Analytics - growthbook/growthbook

    2021 · github.com · its alternatives →

18. 18
    Optibase 2.0▲177

    Run A/B, split, and multivariate tests directly in Webflow

    2025 · optibase.io · its alternatives →

19. 19
    Checkmango▲226

    The full stack A/B testing platform

    2023 · checkmango.com · its alternatives →

20. 20
    ConversionXL Institute▲118

    Research and training product for optimizers and marketers

    2016 · cxl.com · its alternatives →

21. 21
    Coframe▲367

    Let your website optimize itself with generative A/B testing

    2023 · coframe.com · its alternatives →

22. 22
    Session Recording from Zoho PageSense▲81

    Complete A/B Testing & Conversion Rate Optimization Platform

    2018 · zoho.com · its alternatives →

23. 23
    Mida.so▲236

    Free and lightweight A/B testing tool for websites

    2024 · mida.so · its alternatives →

24. 24
    OptiPricer▲106

    Maximize revenue with the perfect pricing page

    2023 · optipricer.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →