Dev tools · alternatives · 2026

24 alternatives to Optimizely

Optimization platform for websites (A/B testing)

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Optimizely launched in 2014; newer entries below may have overtaken it.

1. 1
   Optimizely▲76

   A/B Testing you'll actually use for web and mobile apps

   2014 · its alternatives →

2. 2
   Optimizely▲70

   A/B testing you'll actually use

   2014 · its alternatives →

3. 3
   Optimizely for iOS▲175

   Fast and scalable A/B testing for iOS apps (public beta)

   2014 · its alternatives →

4. 4
   Visual Website Optimizer▲86

   A/B Testing tool (a brand new version)

   2014 · its alternatives →

5. 5
   Optimizely X Web Experimentation▲8

   The new redesigned A/B testing platform from Optimizely

   2016 · its alternatives →

6. 6
   Analytics for Optimizely▲131

   Your Optimizely A/B tests on your iPhone

   2015 · its alternatives →

7. 7
   Google Optimize▲11

   A/B testing tool for websites

   2017 · its alternatives →

8. 8
   Optimizely▲37

   A/B testing you'll actually use

   2014 · its alternatives →

9. 9
   Optimize from Google▲8

   A/B testing tool for websites

   2017 · its alternatives →

10. 10
    Optimizely X Full Stack▲99

    Experiment, learn and launch features anywhere in your stack

    2017 · its alternatives →

11. 11
    CustomFit.ai 2.0▲174

    Easiest A/B testing & website personalization platform

    2023 · customfit.ai · its alternatives →

12. 12
    Five Second Test▲195

    Landing page optimization for your mocks and wireframes

    2014 · its alternatives →

13. 13
    Pessimizely▲6

    View what Optimizely test sites are running

    2016 · its alternatives →

14. 14
    3 Minute Optimizer▲81

    Easy A/B testing for non-techie SMEs

    2015 · its alternatives →

15. 15
    Scaley▲79

    Super simple web image optimization

    2017 · its alternatives →

16. 16
    Optkit 2.0▲99

    The Conversion Rate Optimization Kit

    2014 · its alternatives →

17. 17
    Varify.io▲488

    A/B testing -> The Google Optimize Successor

    2024 · varify.io · its alternatives →

18. 18
    Coframe▲366

    Let your website optimize itself with generative A/B testing

    2023 · coframe.com · its alternatives →

19. 19
    Opttab▲171

    Manage your presence in AI search

    Jan 2026 · opttab.com · its alternatives →

20. 20
    OptKit▲73

    The Conversion Rate Optimization Kit

    2014 · its alternatives →

21. 21
    OptimizePress▲129

    Marketing site/landing page builder for Wordpress

    2015 · its alternatives →

22. 22
    LLM Optimize▲134

    Like Ahrefs for LLM optimization

    2024 · its alternatives →

23. 23
    OptiKey▲74

    Full computer control and speech with your eyes

    2015 · its alternatives →

24. 24
    OptiPricer▲106

    Maximize revenue with the perfect pricing page

    2023 · optipricer.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →