Dev tools · alternatives · 2026

24 alternatives to Optimizely

A/B Testing you'll actually use for web and mobile apps

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Optimizely launched in 2014; newer entries below may have overtaken it.

1. 1
   Optimizely▲70

   A/B testing you'll actually use

   2014 · its alternatives →

2. 2
   Optimizely▲37

   A/B testing you'll actually use

   2014 · its alternatives →

3. 3
   Optimizely for iOS▲175

   Fast and scalable A/B testing for iOS apps (public beta)

   2014 · its alternatives →

4. 4
   Optimizely▲19

   Optimization platform for websites (A/B testing)

   2014 · its alternatives →

5. 5
   Analytics for Optimizely▲131

   Your Optimizely A/B tests on your iPhone

   2015 · its alternatives →

6. 6
   Google Optimize▲11

   A/B testing tool for websites

   2017 · its alternatives →

7. 7
   Visual Website Optimizer▲86

   A/B Testing tool (a brand new version)

   2014 · its alternatives →

8. 8
   Optimize from Google▲8

   A/B testing tool for websites

   2017 · its alternatives →

9. 9
   Apptimize▲74

   The easiest way to make impactful mobile A/B tests

   2014 · its alternatives →

10. 10
    Optimizely X Web Experimentation▲8

    The new redesigned A/B testing platform from Optimizely

    2016 · its alternatives →

11. 11
    3 Minute Optimizer▲81

    Easy A/B testing for non-techie SMEs

    2015 · its alternatives →

12. 12
    Five Second Test▲195

    Landing page optimization for your mocks and wireframes

    2014 · its alternatives →

13. 13
    Optimizely X Full Stack▲99

    Experiment, learn and launch features anywhere in your stack

    2017 · its alternatives →

14. 14
    Pessimizely▲6

    View what Optimizely test sites are running

    2016 · its alternatives →

15. 15
    Reactful▲313

    Understand your visitors and optimize your site in real time

    2016 · its alternatives →

16. 16TM
    Taplytics – Mobile A/B testing you'll actually use▲73

    2014 · blog.taplytics.com · its alternatives →

17. 17
    Ziptest▲77

    Everything you need to test your mobile apps.

    2016 · its alternatives →

18. 18
    OptimizeMe▲69

    Quantified Self App Interpreting Your Data

    2013 · its alternatives →

19. 19
    CustomFit.ai 2.0▲174

    Easiest A/B testing & website personalization platform

    2023 · customfit.ai · its alternatives →

20. 20EA
    Easy A/B testing for your mobile app (open source)▲32

    2012 · keepsafe-engineering.tumblr.com · its alternatives →

21. 21
    Optibase 2.0▲177

    The ultimate A/B testing app for Webflow

    2025 · optibase.io · its alternatives →

22. 22
    Testlio▲102

    On-demand mobile app testing.

    2014 · its alternatives →

23. 23
    Simply Testable▲105

    Free one-click full-site frontend web testing

    2014 · its alternatives →

24. 24
    Taplytics▲108

    A/B testing for mobile, web & more

    2014 · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →