Dev tools · alternatives · 2026
24 alternatives to Optimizely
A/B Testing you'll actually use for web and mobile apps
Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Optimizely launched in 2014; newer entries below may have overtaken it.
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Fast and scalable A/B testing for iOS apps (public beta)
2014 · optimizely.com · its alternatives →
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Optimizely▲19Optimization platform for websites (A/B testing)
2014 · optimizely.com · its alternatives →
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Your Optimizely A/B tests on your iPhone
2015 · noasports.tv · its alternatives →
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A/B Testing tool (a brand new version)
2014 · vwo.com · its alternatives →
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Apptimize▲74The easiest way to make impactful mobile A/B tests
2014 · airship.com · its alternatives →
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The new redesigned A/B testing platform from Optimizely
2016 · optimizely.com · its alternatives →
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Five Second Test▲195Landing page optimization for your mocks and wireframes
2014 · fivesecondtest.com · its alternatives →
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Experiment, learn and launch features anywhere in your stack
2017 · optimizely.com · its alternatives →
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View what Optimizely test sites are running
2016 · chromewebstore.google.com · its alternatives →
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OptimizeMe▲69Quantified Self App Interpreting Your Data
2013 · fitnesssyncer.com · its alternatives →
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CustomFit.ai 2.0▲174Easiest A/B testing & website personalization platform
2023 · customfit.ai · its alternatives →
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Privacy-first and Fastest No-Code web A/B testing solution
2021 · its alternatives →
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Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →