
Retention Playbook
The A - Z guide on customer retention 📚
Retention Playbook launched on August 8, 2018 with 178 votes, #118 of 2,619 launches that month and more than 90% of that year's launches.
What it does
Retention is the key building a sustainable business yet companies focus so much more of their time on acquisition and top of the funnel. Part of the reason is that solving retention is very hard and a bit of a black box. The Retention Playbook is split into 6 chapters and covers everything you need to know about customer & user retention.
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