Sales for Nerds #3 - Adam Boyd, Sandler Sales Trainer
Sales and marketing tips for technical people
Sales for Nerds #3 - Adam Boyd, Sandler Sales Trainer launched on October 31, 2016 with 53 votes, #1,438 of 3,690 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 9 years on.
What it does
Guest: Adam Boyd, Partner at Market Sense , a Sandler sales training firm (don’t hold it against him the way I did) and co-author of Succeed: The Sandler Way . Adam talks about the importance of process (and why that gives engineers an advantage), why you shouldn’t talk too much (which I screw up in the interview, giving you a good example of what not to do), how to uncover a solution rather than prescribing it, and more. Here’s the link to Episode 3 with Adam . The wine: Aegerter Pinot Noir for Burgundy (the year is 2012). Nice French Pinot, not as fruity as what you might be used to if you drink a lot of California Pinot. Where you can find Reuben: @ Sales4Nerds , @…from salesfornerds.io
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