Second Nature
Your go-to shop to buy sustainable products you love
Second Nature launched on May 20, 2021 with 23 votes, #1,223 of 3,504 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 5 years on.
What it does
Shopping sustainability can be challenging, and it's often more straightforward to shop for style & convenience first and sustainability as an afterthought. Our goal is to be your go source to buy products you love, all in one place, & all sustainable.
Second Nature is a streetwear label built by two best friends who'd rather make something than wait for it. Boxy tops, baggy denim, pleated cotton pants, knitwear, and canvas jackets for all year. Made to take salt, sun and a few bad decisions. Worn with the things you already live in, for the places you'd rather be.
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