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Commerce · April 20, 2017

so-sure

Restoring trust in insurance

so-sure launched on April 20, 2017 with 82 votes, #497 of 3,007 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 9 years on.

What it does

Restoring consumer trust in insurance by providing: - amazing experience if you need us (claims NPS in 70s) - rewards if you don't (up to 80% money back) Revolutionising the insurance model to be consumer-centric. Started in UK with cell phone insurance.

Get fast and easy Mobile Phone Insurance and Contents Insurance with SO-SURE. Make a claim anytime. Get a quote online today

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Source: Product Hunt launch ↗

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