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Growth · September 22, 2015

The Startup Chat - 28: How To Build a Content Marketing Machine

Steli and Hiten discuss how to build a content marketing ma…

The Startup Chat - 28: How To Build a Content Marketing Machine launched on September 22, 2015 with 62 votes, #1,059 of 3,463 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 11 years on.

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What it does

Consistently producing high quality content that is applicable to your ideal audience is hands down the best way to build branding for your startup. But doing this is a…

Unfiltered insights and actionable advice straight from the trenches of startup and business life. Consistently producing high quality content that is applicable to your ideal audience is hands down the best way to build branding for your startup. The cornerstone of a high quality content program is to always produce Evergreen Content. These are pieces that are always applicable, never go out of date, and can be used at a reference at any time. At Close.io Steli’s posts are usually technical in nature, and have an opinionated tone to them. But this style will be different for everyone. To find your ideal style, just start creating content. This could be audio, video, or written…the…from thestartupchat.com

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