The Startup Chat 158: The Content Marketing Playbook by Hiten Shah

What it does

Today Steli and Hiten are talking about Hiten’s new book The Content Marketing Playbook. This is a very specific deep dive into the years of experience Hiten has gained from…

Unfiltered insights and actionable advice straight from the trenches of startup and business life. Today Steli and Hiten are talking about Hiten’s new book The Content Marketing Playbook . This is a very specific deep dive into the years of experience Hiten has gained from building content marketing programs at Kissmetrics, and with his personal brand helping startups. A lot of people think that content marketing is ‘just blogging’, but Hiten quickly dispels that myth. In fact their beginnings of content marketing at Kissmetrics was on Twitter. Through this lesson Hiten developed a highly targeted framework for approaching content marketing. Ask yourself these three questions to help you…from thestartupchat.com

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