Twix Second Screen Staredown
A chance to win $170k of gold during the Big Game today
Twix Second Screen Staredown launched on February 9, 2025 with 8 votes and more than 50% of that year's launches. The site was still online in September 2026, 1 year on.
What it does
Watching the Big Game today? 👀 Staredown during the ad breaks at Twix.com on your mobile and you could win TWO solid gold bars worth approx $170k. Try a 30 second practice now... (if you're in the US of A).
Whether it's TWIX’s smooth caramel flowed onto crispy cookie and bathed in chocolate, or TWIX’s crunchy cookie cascaded with soft caramel and cloaked in milk chocolate, there's more to a TWIX!
For more information about responsible use of our products, please follow the link to the Mars Marketing Code (opens in new window) . Our marketing code states that you are not authorized to access the content you requested. Unfortunately, you cannot view the additional content in this section of thefrom twix.com
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BookaBillboard.todayJul 2026 · bookabillboard.today · ▲8It works quite similar to sharing a cab. Instead of one large brand paying for an entire slot, multiple smaller brands share the screen rotation and split the cost. We already have blocked slots so you don't have to worry about not making it. The result is a much lower entry price while still getting your brand displayed in NYC Times Square, which you can post on your socials to gain trust and visibility. We have launched on PH as well and would love your feedback. I'm really excited for your brand to light up times square


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