UTMConfig
Campaign naming & UTM management for performance marketers.
What it does
UTMConfig turns campaign naming conventions into a system your whole team can actually follow. Define fields, abbreviations, casing and separators once, then generate consistent campaign, ad set and ad names, plus UTMs. Bulk generation and client-specific conventions are built in. MCP support is coming soon, so AI agents can generate names using the exact same rules as your team.
Define your advertising naming convention once, then generate standardised campaign names, ad set names, ad names and UTM tracking URLs in seconds. Built for freelance media buyers and performance agencies.
Your first client is free. Set up your naming system in two minutes. Create one naming system for your agency. Generate standardised campaigns, ads and tracking URLs in seconds. Different clients. Different platforms. Different naming rules. One typo and your reporting gets messy. One campaign, four buyers, four names. Nothing groups in reporting, and no filter catches all of them. Turn everyday values into your team's standard abbreviations. https://example.com/?utm_source=META&utm_medium=paid_social&utm_campaign=NIKE_META_PUR_NL_BRD&utm_term=BRD Save it as your own convention, with your clients and your abbreviations. Choose the fields, the order, the separator and the casing once. Every…from utmconfig.com
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