Life & fun · alternatives · 2026

24 alternatives to Crossing the Chasm

Marketing & Selling High-Tech Products to Mainstream Custome

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Crossing the Chasm launched in 2015; newer entries below may have overtaken it.

1. 1
   Crossing the Chasm▲82

   Selling high-tech products to mainstream customers

   2015 · amazon.com · its alternatives →

2. 2
   Marketing High Technology▲68

   How to fight the marketing battle

   2015 · amazon.com · its alternatives →

3. 3
   Marketing for Product People▲114

   Launch your digital product with confidence

   2016 · justinjackson.ca · its alternatives →

4. 4
   Crossing the Chasm▲4

   Marketing and Selling High-Tech Products to Mainstream Custo

   2015 · amazon.com · its alternatives →

5. 5
   Building Digital Products▲57

   The Ultimate Handbook for Product Owners

   2016 · amazon.com · its alternatives →

6. 6
   Hidden in Plain Sight▲74

   How to Create Extraordinary Products for Tomorrow's Customer

   2016 · amazon.com · its alternatives →

7. 7
   Rise of the Revenue Marketer▲66

   A guide for connection marketing to business

   2015 · amazon.com · its alternatives →

8. 8
   The Hardware Startup▲62

   Building your product business and brand

   2015 · its alternatives →

9. 9
   Hacking Growth▲72

   The modern marketing mindset to create fast growing

   2015 · amazon.com · its alternatives →

10. 10
    Building Digital Products▲60

    The ultimate handbook for product owners

    2016 · amazon.com · its alternatives →

11. 11
    Good Is the New Cool: Market Like You Give a Damn▲62

    Inspiration for a new way of marketing

    2016 · amazon.com · its alternatives →

12. 12
    Fifty Shades Of Marketing▲56

    Ideas, resources & techniques for success in a digital age

    2015 · amazon.com · its alternatives →

13. 13
    Decode and Conquer▲69

    Answers to product management interviews

    2015 · amazon.com · its alternatives →

14. 14
    How to Create a Profitable Digital Product▲61

    The guide to passive Income

    2016 · amazon.com · its alternatives →

15. 15
    Become a Technical Marketer▲65

    A guide to working faster and accelerating growth

    2015 · amazon.com · its alternatives →

16. 16
    Innovator's Dilemma▲202

    The seminal business book

    2015 · amazon.com · its alternatives →

17. 17
    Neuromarketing▲61

    Understanding the buy buttons in your customer's brain

    2016 · amazon.com · its alternatives →

18. 18
    Inspired▲83

    How to create products customers love

    2015 · amazon.com · its alternatives →

19. 19
    The Challenger Sale▲63

    Taking control of the customer conversation

    2015 · amazon.com · its alternatives →

20. 20
    Brand Sense▲63

    Sensory Secrets Behind the Stuff We Buy

    2016 · amazon.com · its alternatives →

21. 21
    Making It Right▲76

    Product management for a startup world

    2015 · amazon.com · its alternatives →

22. 22
    Marketing for Entrepreneurs▲68

    Concepts and applications for new ventures

    2015 · amazon.com · its alternatives →

23. 23
    The Culting of Brands▲72

    Turn your customers into true believers

    2015 · amazon.com · its alternatives →

24. 24
    Disrupting Digital Business▲111

    Create an authentic experience in the peer-to-peer economy

    2015 · amazon.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →