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Hello HN, I spent my career writing software until about 7 years ago in which practically by accident I wound up in a technical sales role. Through determination and a lot of practice (2,000+ technical sales calls and counting) I managed to get pretty good at it, and along the way played a critical role in closing deals with Fortune 10 companies, Ivy league universities, non-profits, Federal government agencies, and many other organizations. At some point along the way I started compiling various notes and observations regarding what it takes to create a truly great technical sales…
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