Growth · alternatives · 2026

24 alternatives to The First 100

Proven framework for acquiring your first 100 customers

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. The First 100 launched in 2018; newer entries below may have overtaken it.

1. 1
   First 100 Users▲883

   100 ideas for your startup's first 100 users

   2022 · first100users.com · its alternatives →

2. 2
   100 in 100 Challenge▲533

   Get 100 new paid users in 100 days

   2021 · 100in100.co · its alternatives →

3. 3
   First 1000▲652

   Case studies on how companies got their first 1000 customers

   2021 · first1000.co · its alternatives →

4. 4
   Marketing for Startups▲565

   Free e-book with 47 practical user acquisition tactics

   2021 · toptal.com · its alternatives →

5. 5
   How to get your first SAAS customer▲99

   Featuring interviews from over 20 makers

   2020 · its alternatives →

6. 6
   Startup Growth KIT▲593

   300+ growth hacks & tools in Notion

   2020 · its alternatives →

7. 7
   First 3 Customers▲178

   Stories of how entrepreneurs got their first three customers

   2014 · howigotmyfirst3customers.com · its alternatives →

8. 8
   Marketing for Developers 2.0▲409

   A book for programmers who want to learn marketing

   2017 · devmarketing.xyz · its alternatives →

9. 9
   Growth Mapping Podcast #2: How to Get Your First 100 Customers▲93

   10+ Tactics to get your first paying customers

   2017 · soundcloud.com · its alternatives →

10. 10
    Audience First Handbook▲214

    To start your own business, build an audience first

    2023 · leventask.gumroad.com · its alternatives →

11. 11
    Lean Customer Development ▲98

    Building products your customers will buy

    2015 · amazon.co.uk · its alternatives →

12. 12
    Zero To Founder▲222

    A book to help you build profitable products

    2023 · upen.gumroad.com · its alternatives →

13. 13
    Growing a Million Dollar Company▲123

    30+ lessons on startup success & failure

    2015 · baremetrics.com · its alternatives →

14. 14
    Starter Story 2.0▲239

    Learn exactly how people are making money online

    2022 · starterstory.com · its alternatives →

15. 15
    First 1000 Users Guide▲279

    Interactive guide to go from ideation to first 1000 users

    2021 · coda.io · its alternatives →

16. 16
    Digital Products 101▲270

    Start your journey as digital product creator

    2023 · modestmitkus.com · its alternatives →

17. 17
    150+ Digital Products Ideas▲327

    Discover the best digital product ideas and escape your 9-5

    2023 · theveller.gumroad.com · its alternatives →

18. 18
    Generating Product Ideas▲322

    Find ideas for your next business or side project

    2020 · productideasbook.com · its alternatives →

19. 19
    Marketing for Product People▲114

    Launch your digital product with confidence

    2016 · justinjackson.ca · its alternatives →

20. 20
    Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams▲136

    "If you build products, you need this book."

    2017 · productleadershipbook.com · its alternatives →

21. 21
    first1K▲211

    Inspirations to take your launch to the next level

    2023 · its alternatives →

22. 22
    Mastering Customer Acquisition Playbook▲135

    Learn proven frameworks to acquire and keep new customers

    2023 · amplitude.com · its alternatives →

23. 23
    Talk To Your Fucking Customers! (If You Want To Build A Better B2B Startup)▲171

    Actionable advice for B2B Startups by Steli from Close.io

    2018 · close.com · its alternatives →

24. 24
    Product Hero▲211

    Interview with makers of popular product launches

    2018 · flammate.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →