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Dev tools · September 24, 2024

Dynamic headless CMS with built-in CDP, AB testing and personalization

Hey HN, I'm a developer and long-time OSS contributor. Over the years, I've implemented tons of headless CMSs to give product and marketing teams more autonomy. But there's always been a gap with CMSs when it comes to user interfaces. I kept running into the same issues: poor developer experience, bad performance, no support for dynamic content, and needing vendors for AB testing or personalization, which just gets messy and expensive. Versioning? One change and things break or need manual fixes. Accessing your own data? Good luck unless you're ready to pay extra. So, I built a content API…

Dynamic headless CMS with built-in CDP, AB testing and personalization launched on September 24, 2024 with 22 votes, #743 of 5,281 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 2 years on.

Visit docs.croct.com ↗Alternativestop 14% of September 2024

In plain words

This is a headless CMS designed for developers building with React and Next.js. It provides content management with built-in A/B testing, personalization, and analytics without requiring separate vendor integrations. Key features include automatic versioning, TypeScript type generation, and dynamic content delivery based on user context. It addresses common headless CMS gaps like poor developer experience, performance issues, and data access limitations.

written from the facts on this page · September 2026

From the sources

Learn how to integrate Croct into your project.

In the maker’s words, at launch

Hey HN, I'm a developer and long-time OSS contributor. Over the years, I've implemented tons of headless CMSs to give product and marketing teams more autonomy. But there's always been a gap with CMSs when it comes to user interfaces. I kept running into the same issues: poor developer experience, bad performance, no…

Does a similar job

all alternatives →
  • Croct2025 · croct.com · ▲387

    We just launched Croct Templates, a way to drop CMS-powered components into your app with a single command. It's like Shadcn, but for CMS, AB testing and personalization: * Built-in support for A/B testing, content editing, and dynamic logic * Works with existing projects (Next.js, React, etc.) * Supports community libraries via `npm://`, `shadcn-ui://`, etc. Example: ```bash npx croct@latest use shadcn-ui://block/pricing-page ``` Happy to answer any questions!

  • Strapi 52024 · strapi.io · ▲353

    Headless CMS designed for customization and performance

  • Puck – Open-source visual editor for React2023 · github.com · ▲451

    Hey hackers, OP here! I've been dipping in and out of this problem space for the last few years with many of my clients. Puck sits somewhere between an old-school WYSIWYG-powered CMS and headless one, allowing content teams to author content using real React components. Traditional CMS solutions were flexible but often resulted in page that completely broke the brand guidelines. Headless CMS solutions are a fantastic way of controlling brand by restricting UI changes to developers, but makes layout changes restrictive and slow as developers often need to get involved. Puck provides a visual…

  • AV
    A Visual IDE for React2022 · dev.aspect.app · ▲479

    I made this because building UIs in a lexical medium like code is super annoying. I have to pre-render what I’m making in my head, and then jump between the browser and IDE to test. I was inspired by the developer console in chrome and safari since I end up editing css there because it’s ironically more convenient. Hope it’s useful!

  • AD
  • Sanity – A Headless CMS Construction Kit in JavaScript2017 · sanity.io · ▲90

    Sanity is the back-end built for AI content operations. Power web, mobile, and agentic applications at scale.

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