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Dev tools · September 24, 2024

DH

Dynamic headless CMS with built-in CDP, AB testing and personalization

Hey HN, I'm a developer and long-time OSS contributor. Over the years, I've implemented tons of headless CMSs to give product and marketing teams more autonomy. But there's always been a gap with CMSs when it comes to user interfaces. I kept running into the same issues: poor developer experience, bad performance, no support for dynamic content, and needing vendors for AB testing or personalization, which just gets messy and expensive. Versioning? One change and things break or need manual fixes. Accessing your own data? Good luck unless you're ready to pay extra. So, I built a content API…

In plain words

This is a headless CMS designed for developers building with React and Next.js. It provides content management with built-in A/B testing, personalization, and analytics without requiring separate vendor integrations. Key features include automatic versioning, TypeScript type generation, and dynamic content delivery based on user context. It addresses common headless CMS gaps like poor developer experience, performance issues, and data access limitations.

written from the facts on this page · September 2026

From the sources

In the maker’s words, at launch

Hey HN, I'm a developer and long-time OSS contributor. Over the years, I've implemented tons of headless CMSs to give product and marketing teams more autonomy. But there's always been a gap with CMSs when it comes to user interfaces. I kept running into the same issues: poor developer experience, bad performance, no support for dynamic content, and needing vendors for AB testing or personalization, which just gets messy and expensive. Versioning? One change and things break or need manual fixes. Accessing your own data? Good luck unless you're ready to pay extra. So, I built a content API with an initial focus on React and Next.js. No vendors, no component changes. It comes with automatic versioning, TypeScript type generation, built-in A/B testing, analytics, and personalization. Think of it like `fetch` but with superpowers: it understands user context and delivers different content to different users. Most solutions are way too expensive for startups, so we've got a generous forever-free plan. I'm also thinking of expanding it to early-stage companies with more traffic. I'd love to hear any feedback, especially from developers!

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