Fintech First Users

What it does

Every startup faces the challenge of acquiring its first users. This is doubly true in fintech, with its unusually high customer acquisition costs. This resource shows how 22 top fintech startups overcame this barrier to get their first users.

Every fintech founder can gain something from reviewing the tactics used by the most successful. Here's how some of the top fintechs got their start.

Every startup faces the challenge of acquiring its first users after the completion of an MVP. For companies founded by established industry players, reaching out to existing industry contacts can be enough, but most startups need a more aggressive launch plan. This is especially true in fintech, which has an unusually high cost of customer acquisition when compared to other industries like consumer internet. However, unless a fintech founder is solving a predefined problem established by years of industry experience, the need for early user feedback and iteration is no less than in other sectors with lower customer acquisition costs, which makes learning from the successes and failures of…from windowesg.com

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