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Life & fun · May 31, 2012

Identifying, Segmenting and Contacting our Customers

HOW to do Lean Startup

Identifying, Segmenting and Contacting our Customers launched on May 31, 2012 with 11 votes, #96 of 435 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 14 years on.

Visit customerdevlabs.com ↗Alternativestop 22% of May 2012

In plain words

This resource provides guidance on conducting customer interviews as part of the Lean Startup methodology. It addresses the practical challenges of talking to potential customers, analyzing their feedback, and using those insights to validate or refine business assumptions. The material is designed for entrepreneurs and startups who need to understand customer problems and segment their market before building products.

written from the facts on this page · September 2026

From the sources

Interviewing Customers is a Special Kind of Torture Talk to a stranger. Fun. That stranger is immensely busy…and hates being sold things. Getting better. That stranger will likely destroy your vision for a company. Ready to get started?! When I started interviewing customers, the only thing I cared less about than talking about other people’s problems, One of the challenges of interviewing customers, is analyzing the results. I’m typically left with a pile of terse notes, and a handful of questions: What were the most common pains? If my assumption was invalidated, what do I do next? Were there any major themes that I missed? My solution? Post-It Notes. Video walk-through…from customerdevlabs.com

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